Avery Row

Founded by long-time friends Helen and Fiona, Avery Row are an independent British brand that favours delicate floral prints and Danish inspired aesthetics with collections of timeless silhouettes made with a focus on exceptional craftsmanship. Offering beautiful collections of baby care essentials such as swaddles, pillows, cushion and washbags, in addition to bedding, bibs, aprons and bathing necessities, Avery Row specialises in organic, natural textiles constructed from OEKO-TEX Standard 100 materials.

Carrying a distinctly rustic English charm, from concept through to completion the Avery Row team draws inspiration from the natural world with print collections reflective of a love for Mother Earth. With a desire to go above and beyond when it comes to product quality, everything from the colour choices, select fabrics and final presentation have been chosen with longevity in mind; products that retain their appeal and use for many years.